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Search resuls for: "Megan Graham"


25 mentions found


☆ Rocket Cos. Hires Former Airbnb CMO Jonathan Mildenhall as Its CMO
  + stars: | 2024-01-13 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Jonathan Mildenhall, who previously held marketing roles at Airbnb and Coca-Cola, is joining Rocket Cos. as chief marketing officer. Photo: Frazer Harrison/Getty ImagesRocket Cos., the parent of mortgage lender Rocket Mortgage, has hired Jonathan Mildenhall to be its first chief marketing officer. The Detroit-based company said Mildenhall, a well-known marketing executive who is set to start on Monday, will be responsible for creating a more unified voice for Rocket Cos.’ businesses, which also include home search platform Rocket Homes, personal finance app Rocket Money and advertising company Core Digital Media. Marketing and communications teams for Rocket Cos.’ brands will report to Mildenhall, who will report to Rocket Cos. Chief Executive Varun Krishna .
Persons: Jonathan Mildenhall, Frazer Harrison, Cos, Varun Krishna Organizations: Cos, Rocket Mortgage, Core Digital Media, Marketing Locations: Detroit, Mildenhall
☆ Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending
  + stars: | 2023-12-04 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
A digital billboard in New York. By 2028, spending on digital advertising will be larger than spending on the entire advertising industry was in 2022, GroupM said. Photo: Richard B. Levine/Zuma PressThe growth in global ad spending is poised to slow in 2024 to 5.3%, excluding U.S. political advertising, according to a new forecast from media investment group GroupM. That would mark a deceleration from the 5.8% increase that GroupM anticipates for this year, the forecast said.
Persons: GroupM, Richard B, Levine Organizations: Zuma Locations: New York
☆ That Scannable Spotify Tattoo Sounded Like a Good Idea at the Time
  + stars: | 2023-11-15 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Mary Haley has the perfect party trick: a barcode-like tattoo of nearly two dozen fine lines that, when scanned with a Spotify music app, prompts a phone to play “Mambo No. 5” by Lou Bega. Haley, who is 33 and runs a marketing agency in Skowhegan, Maine, got the Spotify tattoo in early 2022. When she moonlights as a waitress at a local snowmobiler bar, guests will sometimes ask her what song it plays. She often tells them, ‘You have to scan it.’ If they do, they are rewarded with lyrics that include the line, “A little bit of Mary all night long.”
Persons: Mary Haley, Lou Bega, Haley, Mary Locations: Skowhegan , Maine
☆ Sleep Number’s ‘Drastic Miss’ Resulted in Drastic Marketing Measures
  + stars: | 2023-11-10 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Bed and mattress brand Sleep Number recalibrated its sales and marketing strategy after being surprised by a drop in consumer demand. Photo: Sleep NumberBed and mattress brand Sleep Number said it retooled its marketing approach to emphasize affordability and competitive value after a startling slip in consumer demand contributed to a 13% year-over-year net sales drop and an earnings miss. The company, which reported third-quarter earnings on Tuesday, said though the broader bedding industry has been operating at recessionary levels for two years, it was still surprised to see that demand “abruptly changed” in August and September as consumer purchasing power declined.
Persons: “
☆ How Ulta Is Capitalizing on a Key Trait of Beauty Buyers Right Now
  + stars: | 2023-11-01 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Michelle Crossan-Matos, the chief marketing officer at Ulta Beauty, said the company’s range of prices is a strategic advantage among consumers facing pressure from inflation. Photo: Ulta BeautyAfter Michelle Crossan-Matos joined Ulta Beauty as its chief marketing officer in January, the broader cosmetics market started to see consumers spending more selectively and gravitating toward less expensive brands. “Consumers are exploring how best to navigate the economic uncertainty,” Ulta Chief Executive Dave Kimbell said on a company earnings call in May. “Inflation concerns remain high.”
Persons: Michelle Crossan, Matos, ”, Dave Kimbell Organizations: Ulta Beauty, “
☆ ‘Disappointed Again’: Ad Companies Suffer as Tech Firms Clip Spending
  + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Ad agency holding companies say they are being hurt by more cautious technology advertising. At Meta Platforms, for instance, outlays for marketing and sales decreased 24% in the third quarter. Photo: kena betancur/Agence France-Presse/Getty ImagesSome of the major advertising holding companies are still feeling the impact of lower spending from technology clients—with some hit harder than others. Recent quarterly results from Interpublic Group , Omnicom Group , WPP and Publicis Groupe showed that many of their units are seeing more caution from some advertisers, slower project work, delayed starts of new business or other signs of a pullback.
Persons: kena Organizations: Agence France, Interpublic, Omnicom, WPP, Publicis Groupe
☆ Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
  + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Ad holding company Omnicom says it expects Flywheel Digital to make it more competitive in e-commerce and retail media services. Photo: Omnicom GroupAdvertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. Flywheel is the digital commerce arm of Ascential , a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon .com, Walmart and Alibaba .
Persons: Omnicom Organizations: Cannes Lions, Walmart Locations: U.K
☆ WPP Merging VMLY&R With Wunderman Thompson
  + stars: | 2023-10-17 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147b
Persons: Dow Jones Organizations: wpp
☆ Scope3 Raises $20 Million to Expand Business Measuring Digital Ads’ Emissions
  + stars: | 2023-10-12 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/scope3-raises-20-million-to-expand-business-measuring-digital-ads-emissions-e705aa76
Persons: Dow Jones
☆ ‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
  + stars: | 2023-10-05 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/this-is-a-false-advertisement-x-ads-are-being-challenged-by-reader-context-239ef2e6
Persons: Dow Jones
☆ Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat
  + stars: | 2023-10-03 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/zooms-ex-cmo-will-now-pitch-hybrid-work-as-ceo-of-video-tech-firm-neat-279eec09
Persons: Dow Jones
☆ Olive Garden Owner Is Snubbing Short-Term Discounts to Build Its Brands for the Long Haul
  + stars: | 2023-09-22 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/olive-garden-owner-darden-snubbing-short-term-discounts-to-build-its-brands-78b9e706
Persons: Dow Jones Organizations: darden
☆ ‘Million Dollar Listing’ Star Co-Founds Media Business About Real Estate
  + stars: | 2023-09-20 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/million-dollar-listing-star-co-founds-media-business-about-real-estate-ff4d69af
Persons: Dow Jones
☆ Martin Sorrell’s S4 Capital Lowers Expectations, Citing ‘Challenging’ Macro Backdrop
  + stars: | 2023-09-18 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/martin-sorrells-s4-capital-lowers-expectations-citing-challenging-macro-backdrop-71309c7f
Persons: Dow Jones
☆ Magna Raises Full-Year Ad Forecast Amid Better Economic Outlook
  + stars: | 2023-09-18 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/magna-raises-full-year-ad-forecast-amid-better-economic-outlook-4691d782
Persons: Dow Jones
☆ As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
  + stars: | 2023-09-14 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Some marketers in recent years have promised to spend more of their ad budgets on media properties, including websites, with minority, LGBTQ or female owners, among other groups. Photo: Dominic Lipinski/Zuma PressMarketers paying to programmatically advertise on websites and apps with minority, LGBTQ and women owners should be able to find enough space to meet their diverse-owned media spending goals, which have been on the rise in recent years as brands up their commitments to diversity, equity and inclusion efforts. But marketers should also be wary of who they work with to place those ads, to avoid having ads end up running in unwanted places, including sites that buy much of their traffic, according to a new report from Jounce Media.
Persons: Dominic Lipinski Organizations: Zuma Press, Jounce Media
☆ Aaron Rodgers’s Injury Upended the Jets’ Season. Sponsors Say That’s Fine.
  + stars: | 2023-09-14 | by ( Katie Deighton | Megan Graham | Patrick Coffee | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/aaron-rodgers-season-ending-injury-new-york-jets-sponsors-5b13d854
Persons: Dow Jones, aaron, rodgers
☆ Patrick Coffee — Reporter at The Wall Street Journal
  + stars: | 2023-09-13 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com   time to read: 1 min
Patrick CoffeePatrick Coffee is a reporter for The Wall Street Journal's CMO Today in New York, where he covers marketing and advertising. He was previously a correspondent at Business Insider, covering advertising with a focus on holding companies, brand marketers, tech platforms and related investment activity. Prior to joining Insider, he was Editor at Large at Adweek, where he managed coverage of advertising agencies and their clients.
Persons: Patrick Coffee Patrick Coffee Organizations: Business Locations: New York, Adweek
☆ RadioShack’s NSFW Period Appears Over, as New Owner Plots a Brand Expansion
  + stars: | 2023-08-23 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/radioshacks-nsfw-period-appears-over-as-new-owner-plots-a-brand-expansion-dc7d6ae2
Persons: Dow Jones
☆ WPP Lowers Guidance Amid Tech Marketing Slowdown
  + stars: | 2023-08-04 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/wpp-lowers-guidance-amid-tech-marketing-slowdown-45f91f71
Persons: Dow Jones Organizations: wpp
☆ What a Slowdown in Spending by Some Marketers Means for Ad Holding Companies
  + stars: | 2023-08-02 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/what-a-slowdown-in-spending-by-some-marketers-means-for-ad-holding-companies-8710e17f
Persons: Dow Jones
☆ A Clothing Brand’s Email Claimed to Be From a Neighbor Watching Recipients in Their Underwear. Some Customers Aren’t Happy.
  + stars: | 2023-07-28 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/a-clothing-brands-email-claimed-to-be-from-a-neighbor-watching-recipients-in-their-underwear-some-customers-arent-happy-8e629ba6
Persons: Dow Jones
☆ How Hollywood Will Promote Films and TV Shows Without Stars (or Major Influencers)
  + stars: | 2023-07-21 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/how-hollywood-will-promote-films-and-tv-shows-without-stars-or-major-influencers-dfbbfcc6
Persons: Dow Jones Locations: hollywood
☆ Ad Holding Companies Under ‘Gathering Clouds’ as Some See Client Slowdown
  + stars: | 2023-07-21 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ad-holding-companies-under-gathering-clouds-as-some-see-client-slowdown-117e0e6
Persons: Dow Jones
☆ A Billboard for the Living Room? How Telly Wants Advertisers to Pay for Your TV Set
  + stars: | 2023-07-20 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/a-billboard-for-the-living-room-how-telly-wants-advertisers-to-pay-for-your-tv-set-5eb9db10
Persons: Dow Jones
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